“Always Philly” celebrates The Philadelphia Inquirer’s longstanding commitment to serving the Philadelphia region through local journalism. I developed the creative concept and visual direction, using language inspired by the brand tagline to create a campaign that felt distinctly Philly while reinforcing the Inquirer’s mission.

I designed typography treatments, animations, and cross-platform assets across print, digital, email, and social, creating a cohesive visual system that brought the campaign to life across every touchpoint.